Metaverse. Big word. If we try to translate it literally it could be something like a universe within another. In recent months, but especially in recent weeks, the metaverse is one of the most frequent topics of conversation. And as always, it has its defenders and its detractors (at the moment I am more in the second group than the first). Before defining it, let it be stated that despite not being a supporter of the metaverse, or at least with many, many doubts, I am totally in favor of exploring new paths (it is the basis of progress and innovation). It is the way to find the one that will really take us to the next stage.
Initial hype and noise about the metaverse
We are in the early stages of the innovation adoption curve (the famous curve), and it is normal to generate so much noise and excitement about the future it promises. The question is, is the metaverse worth paying attention to right now? We have top industry data already experienced this before with other technologies that have then remained unfulfilled promises (at least for the moment). In the end they all go through a similar pattern. Innovators begin to take the first steps (phase in which we now find ourselves with the metaverse), and if the technology has a future, a greater or lesser explosion of news is generated around it, speculating on its uses, imagining scenarios, etc. etc
The next step is that of early adopters
We are still in a very very initial phase. That the metaverse is something interesting, of course. But we are in the first steps of a long road too. What bothers me about this stage are the empty promises and the use of futures and conditionals, combined with “threatening” phrases such as “ If you wait a year and a half or Phone Number UK two years to do something, to have a clear strategy, and to start testing these assumptions, it might be a little bit too late. ”(phrase from a Metaverse expert in a podcast from a very consolidated medium). Expert in something that is still an idea? So it seems very easy to become one, right? (maybe I already am and without knowing it!