Search engine optimization, return on investment, cost-per-click, and conversion rate are common terms used and understood by marketers. And that’s just the tip of the iceberg when it comes to the knowledge required in a marketing role. If you can align your organization’s processes and proceures with these best practices. You’ll be a lot closer to providing a great experience to everyone. Regardless of ability. For a first-hand description of the importance of digital accessibility for those with a disability who use technology in their daily lives
Search engine optimization
Google analytics and google search console are tools that will help you measure a wealth of relevant metrics base on your specific search-base goals and benchmarks. Google analytics is a truste platform that offers a wealth of information concerning your customers demographics. Preferences. Engagement activities. And browsing behaviors (among other new data important insights). The best thing about google analytics is that there are plenty of free practical how-to guides on how to use as well as navigate the platform. To get starte. Have a look at our google analytics goals guide: how to set up and track your bottom-line kpis for advice on how to use the platform to your advantage for seo analysis.
While offering an insight
While offering an insight into how linkable or share worthy other people or brands find your content..Here you can measure conversions including email newsletter sign ups. Free trial or demo uptake or purchases. For instance top exit pages: this particular seo analysis metric will Phone Number UK the web or landing pages that users are exiting the most. Once you’ve identifie your top exit pages. You can pinpoint where you nee to make improvements to your content to improve engagement rates and ultimately. Boost your search authority. Domain authority: your domain authority is important as it will tell you how trustworthy search engines (specifically google) deem your brand and website to be.