Target manual interventions. Machine Learning, for example, does not offer its best when it is dealing with budgets that are too low or with absent (for example a new account) or confus (many campaigns with objectives that are too different or fluctuating) histories. Even in the initial definition, You will of the structure of the campaign or in the choice of keywords, it is always better to engage personally and then rely on artificial intelligence for the optimization and scouting of new words or new ideas.
It is very important to carry out tests
for example before activating Smart Bidding we could check, Bosnia and Herzegovina Phone Number List the performance of certain keywords using the good old manual CPC, especially if you operate in unprictable environments or particular markets. In fact, Machine Learning will always tend towards a “one size fits all” approach and giving it blind trust is counterproductive. For example, it happen to us that a call extension within a dynamic search campaign for a Tourist Promotion Company generat a lot of unwant traffic: the people who call the APT were not interest in receiving information or intending to book a hotel.
But people interest in all kinds of local information
such as which was the nearest tire shop. In such a, Phone Number UK situation there are multiple solutions, such as adding negative keywords, or rearranging the campaign into different ad groups bas on different tags and activating the extension only in some of these groups. Either way, the problem disappears and the dynamic campaign can continue automatically as usual. Finding the right fairbook between human intervention and Machine Learning is the real key to success on the new Google Ads.Here comes Google Ads