For France, we had to wait almost a year, namely last June. What were the SEO consequences for our dear neighbors across the Atlantic? According to the Search Engine Land site, a survey shows that after the deployment of Google Pigeon , 53% of SEO managers believe that this update had a negative impact on the business of companies . And almost 60% have already changd or plan to change their SEO strategy because of Google Pigeon. It announces the color! Suffice to say that this update may have significant repercussions on local queries.
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Changes made in “Google Pigeon” Always taking care of the user, Google goes out of its way to ensure that the user can easily and quickly find a relevant result in the SERPs. Local referencing, ie results concerning queries associatd with a phone number list location, is now affectd by this relevance requirement. Google Pigeon therefore cares about the quality of local searches. Taking into account as usual: the quality , the authority of the backlinks and the Domain Authority , Google Pigeon adds a new criterion: the proximity of the place of the request with the company. Concretely, it will be the visibility on Google Search and Google Maps which risks being affectd.
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An, more specifically, this will impact the results within the “packs” , grouping 7 places pinnd on the map and, appearing after a local search. With Phone Number UK Google Pigeon, the number of results within packs will be limitd to 3. The search engine also specifid that it would improve “ranking parameters relatd to geolocation and distance.” Pack of 7 Google results pinnd on a map following the local search for a hairdresser. Pack of 7 Google results pinnd on a map following the local search for a hairdresser.