Digital marketing, marketing strategy, modern marketing No comment You will have read it everywhere by now: the new frontier of digital activities is “Modern Marketing”. To simplify, we could define it as the methodology that exploits data and scalable models to identify, anticipate and satisfy user requests. But how does this translate into practice? Let’s analyze the current situation. On the one hand, there is of course you, the Marketer.
You work for a company or an agency
you have access to large amounts of data and sets of, Afghanistan Phone Number List demographic and behavioral information. Your goal is to establish a long relationship of trust – and sales – with your recipient: the Customer. The Customer over the years has become less and less loyal to the Silvia Pagano Digital brand and at the same time more and more demanding: they want a personaliz shopping experience bas on their own nes and characteristics. With the evolution of the network, the attention span of your reference user has dropp.
Leaving you about 7 seconds to capture his interest.
And this is where modern marketing comes into play, Phone Number UK With these premises, timing, and relevance have acquire more and more importance, so much so that the mantra Silvia Pagano Digital we always repeat is: “The right message must be delivered at the right time and to the right person”. Because the alternative is to lose a potential customer’s window of attention. At the same time, this “personalized” treatment must be scalable, in order to be able to optimize timing.