Do you notice how both of these course ideas directly target specific customer groups? The first course is perfect for a person who wakes up several times at night and is therefore tired. The second course, on the other hand, is suitable for women living in peak years. The better you are able to find your dream customer, the easier the sale will be. And the easier it is to make the product itself, i.e. the online course. 2. participant? Now that you know who you want to help, the next step is to think about HOW you can best help them. In addition, you must decide at which point in the participant’s life stage this product fits.
How do you want to help the course
So why should they buy this product? When planning and creating an online course, the most important thing is to remember new data that the product must solve a problem or fulfill a need. And you can’t know this unless you ask the potential buyer directly. Never assume you know what people want. #cardinalerror The best way to find out people’s wishes and desires is to ask them a survey. Google Forms or Typeforms . When conducting a survey, remember that people usually don’t know what they want. Instead, they know what they don’t want. Formulate the questions from this point of view and you will get a lot of useful information. Read more: 7 things you need to know before taking an online course 3.
It is easy to implement with either free
In what format is the online course implemented? When you know to whom and what you are selling, it is time to decide in what format you will deliver the course content to the participants. Believe it or not, an online course can be done in many different ways: as an email course as webinars as videos as audio files as pdf files as text or a combination of all of these The faster you can make an online course, the cheaper you can sell it. For example, a 14-day email course usually does not contain Phone Number UK a lot of information, so that a single email does not become too long. One email can be written in 45 minutes, so in terms of time it takes about 10 hours to complete such an email course. It is good to think about what is being taught from the perspective of the participants as well.