The answer to why. Or identifying what value your youtube channel will have . Doesn’t have to be value in the typical sense Of course. There’s plenty of channels that offer expert knowledge . Product reviews. How-to videos. Tutorials and other more traditional whys. But your why can simply be to make people laugh. Rob Kenney’s viral dad . How do I do it? Channel launched with the goal of creating easy how-do videos for tasks that dads traditionally teach: think how to use a level. How to pump gas and how to fish. He’s now got over a million kids subscribers learning from him. Why? Because he’s teaching essential skills in an accessible way. On another side of youtube.
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We have a bad lip reading on the channel that dubs ridiculous lines over nfl games . Broadway productions . American politics and more. Why? Because it’s funny. Know your audience, it’s likely you won’t gain thousands of youtube subscribers or millions of views overnight. But regardless of the size of your audience . It’s essential to know who you’re creating videos for . And what sort of content they like.
Ask yourself: who would watch my videos. What kind b2b email list of job do they have? At what time of the day will they be watching videos? Why are they watching them? What do they gain from watching them? Questions like these help you build what’s calle an audience persona.
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An audience persona is a character you create that represents the characteristics of your ideal viewer. Ms. Rachel’s audience is children . And she’s an expert at making engaging and fun videos for kids and on another level . Her audience is also adultsthe ones in charge of the ipadso there’s a healthy dose of education along with the adorable songs. Know your competition who are you up against? Or .
To put it in a less combative Phone Number UK way: who can you learn from? Identify your competition other creators that are in a same or similar niche to you . And get inspire by their strategies. They might use similar: video effects e.g. Visual effects and sound effects video formats e.g. Q&a .