The III Artificial Intelligence and Metaverse Forum of El Periódico de la Publicity has taken place , which was held at the Callao City Lights cinemas. The meeting brought together numerous professionals and experts who provided the audience with news in the sector. Sergio Vidal , data Analyst and Fran Sanz , data Scientist at Seedtag were in charge of opening the III Artificial Intelligence and Metaverse Forum that was held this morning at the Callao City Lights cinemas with a presentation that revealed how Artificial Intelligence transforms advertising . The two professionals explained how in their company they work with Liz, a technology that is capable of carrying out semantic, visual and Brand safety analysis. Another aspect that they wanted to highlight was the ability that Seedtag has to generate audiences.
Exterior Plus : The next company
To participate in the event. On this occasion it was Ágata Romo , Marketing Director, who defended the presentation, and she did so accompanied by category email list Miguel Ángel Fito , CEO and co-founder of Uttopion, to talk about the advertising possibilities in the Metaverse. Uttopion is the first Metaverse in Spain and accessible from mobile phones before there was so much talk about it. The Metaverse comes to meet the needs of the brains of the new generations, who live, navigate and socialize through video games. After Exterior Plus it was the turn of Havas Media Group in the person of Fernando Cano , Managing director HMetaverse . « Onboarding plan in metaverse» was the title of his intervention in which he wanted to clarify first of all that Meta is not metaverse.
Why do I want to be in the metaverse
This was the title of the presentation by Andrés García, Senior Content Manager at Publicis Groupe. According to García, you have to be in the Phone Number UK metaverse because if you are not there, you may miss what is essential for your marketing strategies. The new generations travel to other worlds. Almost at the end, it was the turn of Jordi Planas , Innovation Director at Somos Experiences. The speaker also offered a decalogue of good practices when creating experiences in the metaverse. After this exhibition, Roberto Torres and Álvaro Rodríguez-Solano from Dentsu Creative , projected a video in which numerous creatives from different and multiple agencies gave their opinion on what personality means to them and how Joao Totus , the most awarded creative in history. At the end of the video he himself appears but not in person but rather a 3D creation made by AI.