AdvertisingGoogle Ads. One comment What will change in Google advertising with the transition to Google Ads? We ask Daniele del Frate, our mia buyer: Nowadays people use more than one device to access content and the customer journey is increasingly pervasive. In this context, my lady, Google launches Google the marketer must try to keep up if he wants to make effective campaigns.
This preamble that you will have heard or told dozens of times in
Recent years is also the summary of the statement with, Bulgaria Phone Number List which Google introduc the imminent rebranding of its advertising products to the world. Announc on June 27, 2018 and effective as of July 24, 2018, the rebranding is currently still ongoing and, by Google’s own admission, could take a few months to complete. So don’t worry if you still see the old Adwords logo. But what exactly has chang.
First of all there was a reorganization of the advertising products
With various mergers and consequent name and logo, Phone Number UK changes. Thus, from the merger between DoubleClick Advertiser and Google Analytics 360 Suite, Google Marketing Platform was born, a tool for planning and measuring campaigns. DoubleClick for Publishers and DoubleClick Ad Exchange have instead gone to form a unifi platform for programmatic advertising: Google Ad Manager. It was inevitable. However, what immiately caught everyone’s eye was the entry into the scene of Google Ads, which from 24 July 2018 replac Google Adwords after 18 years of honorable career.